There’s no denying that sustainable practices are the future – we’re all aware of the damage non-recyclable plastics and single-use products can cause as they litter the landscape and pollute our waterways. Consumers are now educated about how their choices affect the environment and want to do their part by discerning where they spend their money.
An independent report by SmartestEnergy
revealed that 81% of people want to buy from sustainable brands, meaning a customer’s decision about whether to buy your product or your competitors may come down to the packaging. So whether you’re looking for an economical packaging or luxury packaging
solution, you can’t afford not to give the sustainability of your solution some serious thought.
When most people think about sustainable packaging, they think of recyclable cardboard solutions. We think differently; cardboard solutions often use environmentally unfriendly dyes or coatings or are unremarkable to look at if they don’t, but our custom wooden boxes
are a superior solution. Here’s why:
5 Incredible Benefits of Wooden Boxes as Product Packaging
1) They’re Reusable
We often think about eco-friendly packaging in the context of how sustainably it can be thrown away or recycled, but it’s also important to remember that reusing and repurposing is also an eco-friendly practice.
Here at Custom Craft, we offer both solutions. For companies serving eco-conscious customers (especially at lower price points), our all-natural wooden boxes are the ideal solution. Our natural boxes do not use toxic varnishes or waxes, so they’re reusable and, in some cases, biodegradable. That means your customer can repurpose them around the home or throw them away without harming the environment.
Alternatively, our luxury boxes
are a gift in themselves – our finished custom wooden boxes can be used in the home and are beautiful enough to be passed down through families. Building their reusability into your marketing can increase the value of your offering and ensure your customers understand how to use your packaging sustainably.
2) Sustainably Sourced Wood
We use 100% sustainably-sourced wood from FSC-certified
suppliers for all our boxes, leaving the lightest possible footprint we can. Of course, our environmentally friendly practices help reduce our customers’ carbon footprints, too.
3) Completely Bespoke
We say to our customers that the only limit to our custom wooden boxes is your imagination! Our natural wooden boxes can be laser-engraved
without losing their biodegradable nature, and we offer hundreds of other options and finishes for producing luxury packaging that will last a lifetime. So whether you’re looking for a sustainable gift box for your vegan wine
brand or a luxury varnish-finished box for your timepieces, we can bring your vision to life.
4) Increases Brand Awareness
What happens to cardboard packaging? It gets thrown away the moment the product is removed from the packaging. In other words, there’s no staying power to your packaging, and your brand is only temporarily in your customer’s field of view. The same cannot be said for custom wooden boxes.
Custom wooden boxes can be engraved with your brand and display your branding within your customer’s home. Instead of being a blip on your customer’s radar, your packaging may stay in their home for weeks, months, or even years if they decide to repurpose your packaging (which you can encourage them to do!).
5) An Unlimited Solution
It’s not uncommon to see wooden boxes used for packaging limited-run products or used by companies producing just a small number of products, but with us, there’s no limit. We marry custom boxes with sustainability and volume.
So whether you need a run of 1,000 or 100,000 custom wooden boxes, we can meet your needs
and maintain our high quality from the first box to the last. Our convenient positioning between Europe and Asia also means we can work with your brand in multiple markets.
Sourcing More Sustainably
It’s also important to consider where you’re sourcing your sustainable products. For example, even a biodegradable cardboard box will become environmentally unfriendly if it’s shipped to Europe from the other side of the world (commonly the Far East) without any thought to the carbon emissions produced by getting the packaging to you.
Shipping products is a huge carbon producer, but it’s also an unavoidable part of doing business. That said, you absolutely can make better choices. Here are some of our top tips:
Find manufacturers closer to home
– our factory is based in Istanbul, Turkiye, on the European side of the city. The closer the manufacturing facility is to your home base, the smaller the carbon footprint will be in getting those products to you. The pandemic accelerated the rate of brands moving away from Chinese manufacturers. More brands are choosing to look closer to home to reduce costs, improve quality, and reduce their carbon footprint.
Consider carbon offsetting
– Carbon offsetting is an excellent option for companies to go carbon neutral (or as close to it as possible) or offer their customers more opportunities to make their lives eco-friendly. Carbon offsetting is the practice of doing something (or paying another organisation, too) that counteracts carbon emissions.
There are large-scale carbon offsetting programs you can take part in, but smaller companies are joining smaller programs and allowing their customers to opt-in at the checkout for a small fee (usually less than £1, depending on the product) to offset the carbon produced by their order.
If you’re looking for the most sustainable option for your product packaging, choosing our natural finish wooden boxes and pairing them with carbon offsetting will make your packaging solution fully eco-friendly.
Sustainability is the future, and while single-use recyclable packaging is a great solution for low-cost products, it rarely offers the premium feel many brands want to provide as a part of their customer experience. Our boxes offer the best of both worlds; sustainably-sourced wood turned into reusable high-value packaging. We’ll be at London Packaging Week
on the 21st and 22nd of September (2022), and we’d love to show you our wooden boxes and luxury packaging solutions at stand B50