Branding Wooden Products
In today’s highly competitive market, standing out with a unique brand identity is more crucial than ever. At Custom Craft, we understand the importance of distinctive branding methods for wood products. Whilst there are various techniques available, we specialise in three main methods that have proven to be exceptionally popular due to their effectiveness and appeal: Laser Engraving, UV Printing, and Hot Stamping.
Each method offers unique benefits and aesthetic touches, making them ideal for enhancing the value and appearance of wooden items. In this article, we will delve into these three key branding techniques, exploring their characteristics, advantages, and how they can transform your wooden products into captivating pieces that resonate with your audience.
“At Custom Craft we source all of our wood from FSC certified suppliers…”
Branding Wooden Products at Custom Craft
Laser Engraving on Wood
In a world where consumers have more choices than ever, brands must find ways to stand out from the crowd. One way to do this is with laser engraving. Laser engraving uses a concentrated beam of light to create an image on a substrate. This process can be used on various materials, but it’s especially well-suited for wood. Laser-engraved wood has a unique look that helps it stand out from other printed materials. The rich colours of the wood are brought out by the laser engraving process, resulting in a stunning visual that is sure to capture attention.
Eco-Friendly Branding
Laser engraving is an eco-friendly branding method. It uses a high-powered laser beam to vaporize material, meaning no harmful chemicals or pollutants are produced in the process. Because the laser beam is so precise, very little material is wasted, making it up to four times more efficient than traditional engraving methods.
Laser Engraving Applications
Custom Craft is home to a state-of-the-art CO2 laser engraving unit. Our machine works around the clock to engrave branding and beautiful intricate designs onto wooden boxes, luxury packaging, point-of-sale displays, wooden decor products, signs and more. The machine produces flawless results that can be stained, varnished, painted, or left natural.
UV Printing on Wood
Traditional branding methods on wood can be time-consuming and can result in a subpar product. UV printing gives you high-quality, long-lasting results that open a new world of possibilities for brands that want to stand out from the crowd. Custom Craft headquarters is home to state-of-the-art UV print machines enabling us to handle large volume demand in a timely fashion.
High-quality Results
With UV printing, you can achieve photo-quality results with vibrant colours and sharp details. The prints are also scratch and fade-resistant.
Versatility
You can print on a wide variety of materials with UV printers, including wood, glass, metal, and plastic, making it an excellent option for businesses that want to print customized products.
Fast Turnaround Times
UV printers are much faster than traditional printers, which means you’ll get your products quicker. And since there’s no need for drying time, you can start using your products right away.
Cost-effective
UV printing is a cost-effective solution for businesses that want high-quality printed products, especially in large quantities.
Environmentally Friendly
Since there’s no need for harsh chemicals or solvents, UV printing is a more environmentally friendly option than traditional printing methods.
Durability
UV prints are highly durable and can last for years without fading or peeling, which makes them suitable for almost any use.
UV Printing on Wood Applications
UV printing is incredibly versatile and can be applied to a wide range of wooden products. Whether it’s branding on wooden boxes or luxury wooden packaging, the high-quality, vibrant colours and sharp details make your products stand out.
Wooden signs and point-of-sale products & displays benefit from the scratch and fade-resistant nature of UV prints. Additionally, wooden plaques and badges can be customized with intricate designs and text, making them ideal for awards or recognition. Promotional products like keychains, coasters, and more can be produced quickly and in large quantities without compromising on quality.
UV printing also extends to wooden decor products, offering a durable and aesthetically pleasing finish that can last for years.
Hot Stamping on Wood: The Art of Luxury Branding
Hot stamping is more than just a branding technique; it’s an art form that elevates your wooden products to a new level of luxury and sophistication. Utilising heat and pressure, hot stamping transfers metallic foil or rich pigments onto wooden surfaces, creating an opulent finish that is both visually stunning and tactilely pleasing.
Elegant and Durable
One of the standout features of hot stamping is its durability. Unlike other methods, the metallic or pigmented foils used in hot stamping are incredibly resistant to fading, peeling, or wear and tear. This ensures that your branding remains as elegant as the day it was applied, offering a timeless look that resonates with quality and luxury.
Versatility in Application
Hot stamping is not limited to a single type of wooden product. Its versatility allows for its application on a wide range of items, from premium wooden packaging and high-end wooden signs to intricate wooden plaques and badges. Its adaptability makes it a go-to solution for businesses looking to diversify their product offerings without compromising on quality.
Eco-Friendly and Efficient
In addition to its aesthetic benefits, hot stamping is an eco-friendly option. The process doesn’t require solvents or produce waste, aligning with sustainable business practices. Moreover, hot stamping is highly efficient, allowing for quick turnaround times without sacrificing the end product’s quality.
Ready To Take Your Branding to The Next Level?
Don’t settle for ordinary when you can have extraordinary. From laser engraving’s precision to UV printing’s vibrant colours and hot stamping’s luxurious finish, we offer a range of branding and finishing options tailored to your needs.
Contact us to take the first step in transforming your products into works of art.
